1% FOR THE PLANET
Why are we supporting 1% for the Planet?
We want to protect the planet that we love! We want our earth to remain as beautiful for future generations as we experience it today.
As outdoor enthusiasts, we know that we currently face a huge number of environmental challenges- from climate change to microplastics pollution. Therefore, it is critical for us to work to preserve the natural world.
You can also play your part
How did 1% for the Planet come about and what exactly does it support?
It is through the shared love of nature that the concept of the 1% for the Planet initiative was born. The support of over 1,800 companies provides funding to various areas of action. These include combating climate change, safeguarding animal welfare, maintaining sustainable and healthy food systems, preventing future pollution and restoring and maintaining water quality.
The non-profit organization was founded in 2002 by two entrepreneurs from The United States and the concept behind it is simple: because companies benefit from the earth's resources, they should help to protect them. Members donate 1% of their sales revenue to environmental protection. Today the organization has more than 2,000 members from over 45 countries committed to the future of our planet. So far, $250 million has been invested in charitable projects.